How to make millions from usability testing.
It’s no exaggeration to say that this episode could change the direction of your business! We have an eccentric approach to user research, and it has led us into some strange situations. For good...
View ArticleHow to beat most professional copywriters.
In this episode, you'll discover (i) The vital few most effective copywriting techniques that have the greatest impact on profits. (ii) A winning copywriting template. (iii) The five most important...
View ArticleSecret copywriting words and why we don't do Twitter.
This episode is actually taken straight from another podcast called WebPayload, in which we were interviewed about a lot of subjects that we haven't discussed in public before, including (i) Secret...
View ArticleWith Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.
Rand Fishkin from Moz joins us to talk about the following: (i) How to increase your conversions whilst keeping—or even enhancing—your search-engine rankings. (ii) Strategic and tactical mistakes we...
View ArticleWhy some of your projects take ten times too long. And what to do about it.
In this episode, we describe how to make your company move at least ten times faster. That may sound like an overstatement, but bear in mind that we’ve seen one company take six months to complete a...
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